Nexia Home Intelligence engaged Links to reposition the brand with new messaging and visuals. The brand, which had been sold
 in a company spinoff, was migrating to a new brand family. Links used the opportunity to re-present the smart home technology and better communicate its unique value proposition. Additionally, Links developed a showroom display that could be used in builder showrooms and across the HVAC dealer network to educate dealers and augment customer’s adoption of the evolving technology.