Links has worked with the City of Auburn for more than a decade, helping establish, preserve and communicate every aspect of its brand. In 2015, Links refreshed the city brand and created sub-brands for each department. As part of these efforts, we created a framework for how the brand should be deployed consistently across a variety of touchpoints. City departments received a brand playbook, which also included the City’s digital communications strategy and guidance on engaging its growing online community in a professional and authentic way.